礼仪 (lǐ yí) is a compound noun meaning 'ritual' or 'etiquette' — the formal, respectful behaviors expected in social, ceremonial, or official situations. The first character 礼 (lǐ) means 'ritual', 'courtesy', or 'gift', and carries connotations of respect and propriety; the second character 仪 (yí) means 'ceremony', 'demeanor', or 'formal conduct'. Together, they emphasize both the outward actions (bows, greetings, gift-giving) and the inner attitude of respect that underpin harmonious human interaction in Chinese culture.

This word is commonly used in contexts like weddings, business meetings, diplomatic events, and family gatherings. It reflects Confucian values emphasizing hierarchy, humility, and mutual respect. While often associated with traditional rites, 王仪 also applies to modern daily etiquette — such as how to address elders, receive a business card, or behave at a dinner table. It’s more formal and culturally grounded than the general English word 'manners'.