讲价 literally means 'to speak (讲) price (价)' — it describes the back-and-forth negotiation between buyer and seller to reach a mutually acceptable price. Unlike fixed-price transactions common in supermarkets, 讲价 is typical in informal markets, street stalls, flea markets, or small family-run shops where prices are flexible and open to discussion. It reflects a social interaction rooted in mutual respect and practicality: the buyer expresses willingness to pay less, while the seller considers profit margin and customer goodwill.

This verb is used only in spoken or semi-formal contexts — never in official contracts or high-end retail settings. It implies active dialogue, often involving gestures, polite persistence, and cultural awareness of appropriate price ranges. While common across China, regional styles vary: in southern markets, haggling may be more animated; in northern cities, it tends to be quicker and more direct. Mastery of 讲价 signals not just language ability but also social fluency in everyday Chinese life.