‘Bái jiǔ’ literally means ‘white liquor’—‘bái’ (white) refers to its clear, colorless appearance, and ‘jiǔ’ (liquor/alcohol) denotes the broader category of alcoholic beverages. Unlike beer or rice wine, bái jiǔ is a high-proof, distilled spirit traditionally made from fermented sorghum, wheat, rice, or corn. It holds deep cultural significance in China, often served during festivals, weddings, business banquets, and family gatherings as a symbol of hospitality and respect.

Bái jiǔ is typically consumed in small ceramic or glass cups, sipped slowly rather than drunk quickly. Its alcohol content ranges widely—from around 28% to over 65% ABV—and regional varieties (e.g., Moutai, Wuliangye, Erguotou) differ in aroma, production method, and prestige. While it shares the character ‘jiǔ’ with other alcohols like huáng jiǔ (yellow rice wine), bái jiǔ is distinct in being distilled and much stronger.