售价 (shòu jià) literally combines 售 (shòu), meaning 'to sell', and 价 (jià), meaning 'price' or 'cost'. Together, it means 'selling price' — the amount at which a seller offers a product or service to buyers. It is a formal, neutral term commonly used in commerce, retail, advertisements, invoices, and pricing displays.

This word appears frequently in contexts involving transactions: stores list the 售价 on tags or websites; negotiators may discuss whether the 售价 includes tax; and business reports often compare 售价 with cost price to calculate profit margins. Unlike colloquial terms like 卖价 (mài jià), 售价 is standard in written Chinese and official communication, making it essential for learners engaging with real-world shopping, contracts, or economic texts.