‘专访’ (zhuānfǎng) literally combines ‘专’ (zhuān), meaning ‘special’ or ‘exclusive’, and ‘访’ (fǎng), meaning ‘to interview’ or ‘to visit’. Together, it refers to an in-depth, one-on-one interview conducted by a journalist with a specific person—often a public figure, expert, or newsmaker—where the reporter has sole or primary access. Unlike general news reporting, a 专访 is carefully prepared, focused on the interviewee’s unique perspective, and typically published as a featured article or broadcast segment.

This term is widely used in newspapers, magazines, television, and online media across Chinese-speaking regions. It implies authority, credibility, and editorial priority: the publication or outlet ‘owns’ the content, and the interviewee usually grants it deliberately—not as part of a press conference or group Q&A. While often associated with politics or entertainment, 专访 also appears in education, science, and culture reporting when highlighting individual voices and stories.