威望 (wēi wàng) is a compound noun meaning 'prestige', 'authority', or 'reputation' — especially the kind earned through respect, moral standing, or proven competence. The first character 威 (wēi) means 'power', 'might', or 'awe-inspiring presence', while 望 (wàng) means 'reputation', 'esteem', or 'what people look up to'. Together, they convey influence that stems not from force or position alone, but from being widely admired and trusted.

This word is commonly used in formal or written contexts — for example, when describing respected leaders, experienced professionals, or long-established institutions. It carries a positive, weighty connotation and is rarely used for fleeting fame or popularity; instead, it implies enduring, socially recognized standing. Unlike casual terms like 名气 (míngqì, 'fame'), 威望 suggests legitimacy, dignity, and earned respect across a community or field.