经营 (jīng yíng) is a verb meaning 'to manage' or 'to operate (a business).' Literally, 经 (jīng) means 'to manage, to govern,' and 营 (yíng) means 'to organize, to run' — together they convey the idea of actively overseeing and sustaining an enterprise or activity. It emphasizes ongoing, hands-on involvement in planning, resource allocation, and daily operations.

This word is commonly used in formal, professional, or written contexts — especially when referring to businesses, organizations, farms, restaurants, or even large-scale projects like museums or parks. While it can occasionally describe managing non-commercial endeavors (e.g., a household or personal brand), its core sense remains tied to systematic, goal-oriented operation. It’s more formal than 办 (bàn) or 做 (zuò) and carries connotations of responsibility, strategy, and long-term viability.