珍视 (zhēn shì) is a formal, literary verb meaning 'to cherish' or 'to hold dear' — implying deep emotional value, respect, and careful protection. The first character 珍 (zhēn) means 'precious' or 'rare', often used for things of high intrinsic worth (e.g., 珍宝 'treasure'). The second character 视 (shì) means 'to regard' or 'to view', as in 视为 ('regard as'). Together, 珍视 literally conveys 'to regard something as precious', emphasizing intentional, heartfelt valuing rather than passive liking.

This word is commonly used in written Chinese and formal speech — for example, when expressing reverence for relationships (family, friendship), abstract values (freedom, time, opportunities), or cultural heritage. It carries warmth and gravity; it’s stronger than 喜欢 (to like) and more personal and respectful than 重视 (to attach importance to, which is more functional or pragmatic). It rarely appears in casual conversation but frequently appears in essays, speeches, and moral education contexts.