志向 (zhì xiàng) is a formal, literary noun meaning 'aspiration' or 'ambition'—a strong, long-term goal rooted in one’s values and sense of purpose. The character 志 (zhì) means 'will', 'intention', or 'determination', often implying inner resolve; 向 (xiàng) means 'toward' or 'direction', suggesting orientation or aim. Together, they convey the idea of directing one’s will toward a meaningful life goal—such as becoming a doctor, protecting the environment, or contributing to society. It carries positive, admirable connotations and is commonly used in speeches, essays, and motivational contexts.

Unlike casual words like 想法 (idea) or 计划 (plan), 志向 implies depth, sincerity, and moral weight. It is rarely used for short-term desires or material goals alone. Parents and teachers often encourage children to 'set a lofty 志向' (lì zhì xiàng), emphasizing integrity and social contribution over personal gain. While similar to 理想 (ideal), 志向 focuses more on the active pursuit of that ideal through sustained effort and character.