折价 (zhé jià) literally combines 折 (zhé), meaning 'to break' or 'to reduce', and 价 (jià), meaning 'price'. Together, it means 'to discount' or 'to reduce the price' — a verb describing the act of lowering the original selling price, often for clearance, promotion, or negotiation. It’s commonly used in commercial contexts like retail, finance, and e-commerce.

This term is neutral in register and appears frequently in spoken and written Chinese — for example, when stores advertise sales ('全场折价') or when buyers negotiate with sellers ('这台电脑可以折价吗？'). Unlike the noun form 折扣 (zhékòu, 'discount'), 折价 emphasizes the active process or decision to lower the price, not just the amount reduced. It can also be used figuratively in financial contexts, such as when assets are valued below market price.