‘祝词’ (zhù cí) literally combines 祝 (zhù), meaning ‘to wish, to bless’, and 词 (cí), meaning ‘words’ or ‘speech’. Together, it refers to a formal, spoken expression of goodwill—typically delivered at celebrations such as weddings, graduations, birthdays, or award ceremonies. Unlike casual well-wishes, a 祝词 is usually prepared in advance, delivered with sincerity and respect, and often includes praise for the honoree and hopes for their future.

This word emphasizes intentionality and social formality: it’s not just any kind of good wish, but a structured, public speech rooted in Chinese traditions of courtesy and collective celebration. It appears frequently in written invitations, event programs, and media coverage of official functions. While similar to English ‘toast’, 祝词 tends to be more solemn and less humorous, reflecting cultural values of humility, gratitude, and harmonious relationships.