Red Lady (Hóng Niáng) is a literary and somewhat poetic term for a matchmaker—someone who arranges marriages or romantic relationships. The word originates from the famous Yuan dynasty drama The Story of the Western Wing, where Hongniang is a clever, loyal maid who secretly helps the young lovers overcome family opposition. Though literally meaning 'red' and 'maiden', the term carries no color or age connotation today; instead, it evokes tradition, discretion, and social mediation in courtship.

In modern usage, 红娘 is not used for professional dating consultants or apps, but rather for informal, trusted individuals—often elders or close friends—who take an active, caring role in introducing singles. It implies warmth, goodwill, and cultural awareness, and is frequently heard in stories, speeches, or lighthearted praise (e.g., calling a friend who set up two people a 'modern-day Hongniang').