‘控评’ (kòng píng) is a modern internet slang term that literally combines ‘控’ (to control, manage) and ‘评’ (review, comment). It refers to the deliberate, often covert, effort by fans, companies, or PR teams to shape public perception on social media by flooding comment sections with positive remarks, suppressing negative feedback, or artificially boosting favorable reviews — especially under posts about celebrities, films, products, or online content.

This practice is common on platforms like Weibo, Douban, and Xiaohongshu. While not illegal per se, it’s widely criticized as inauthentic and manipulative. The term carries a slightly negative or skeptical connotation, implying an attempt to distort organic audience sentiment. It reflects broader concerns about digital authenticity, influencer culture, and the commercialization of online discourse in contemporary Chinese internet life.