A gòu wù quàn (shopping voucher) is a paper or digital certificate issued by retailers, malls, or brands that entitles the holder to a discount or free item when shopping. The word breaks down literally: gòu means 'to buy', wù means 'thing' or 'goods', and quàn means 'voucher' or 'coupon'. Together, they form a compound noun meaning 'a voucher for purchasing goods' — emphasizing its function as a spending tool rather than cash.

Shopping vouchers are widely used in China for promotions, holidays (like Singles’ Day or Spring Festival), loyalty programs, or as gifts. They often have expiration dates, minimum purchase requirements, and restrictions on which stores or products they apply to. Unlike cash, they cannot be exchanged for money and are typically non-transferable unless specified. You’ll see them printed on receipts, sent via WeChat Mini Programs, or distributed at customer service desks.