‘削价’ is a verb meaning 'to reduce price' or 'to discount'. It combines two characters: 削 (xuē), which literally means 'to pare down' or 'to cut', and 价 (jià), meaning 'price'. Together, they vividly convey the idea of cutting or lowering a price—much like shaving off part of something. This word emphasizes intentional, often significant, price reduction, typically for commercial purposes such as clearing inventory or attracting customers.

It’s commonly used in retail, e-commerce, and business contexts—not in casual daily conversation among friends. You’ll see it in advertisements (e.g., ‘本店削价促销’), news reports about market trends, or discussions about sales strategies. Unlike the more neutral term ‘降价’, 削价 often carries a slight connotation of urgency or competitiveness, suggesting the seller is actively sacrificing margin to move goods.