'重视' (zhòng shì) is a verb meaning 'to attach importance to' or 'to value highly.' It combines the character 重 (zhòng), meaning 'heavy' or 'weighty,' and 视 (shì), meaning 'to regard' or 'to view.' Literally, it conveys the idea of 'regarding something as weighty' — emphasizing seriousness, priority, or significance in one’s attitude or actions. It's commonly used in formal, educational, professional, or public contexts — such as policy discussions, health campaigns, academic advising, or workplace training.

The word implies active recognition and follow-up, not just passive acknowledgment. For example, saying someone '重视健康' means they don’t just know health matters — they exercise regularly, eat well, and get check-ups. It often appears with nouns indicating domains (e.g., 安全, 教育, 环境) or with clauses introduced by '对...' (e.g., 对环保问题高度重视). It carries a respectful, responsible tone and is rarely used in casual speech among close friends.