'Send gift' — literally 'send' (送) + 'gift/ritual offering' (礼) — is a verb meaning to present a gift, typically in social, ceremonial, or respectful contexts. It emphasizes the act of giving with intention and propriety, not just handing something over. The character 礼 carries connotations of etiquette, respect, and cultural ritual, so 送礼 implies thoughtfulness, appropriateness, and awareness of social norms — such as giving red envelopes during Chinese New Year, presenting fruit when visiting elders, or offering wine at weddings.

This verb is commonly used in both formal and semi-formal situations: business relationships, family gatherings, festivals, or expressions of gratitude or apology. Unlike generic verbs like 给 (gěi, 'to give'), 送礼 specifically signals culturally embedded gifting — where what you give, how you give it, and why matter deeply. It’s rarely used for casual, everyday exchanges (e.g., lending a pen), and almost never with inappropriate items or in disrespectful settings.